PT AIA Financial (AIA) continues its commitment to aiding Indonesian families in planning their long-term financial futures with the introduction of AIA Signature Legacy. This whole life insurance solution is designed to facilitate safe, structured, and sustainable legacy planning across generations.
AIA Signature Legacy targets affluent and high-net-worth (HNW) customers, providing them with certainty of protection and an effective inheritance distribution strategy that minimizes potential family conflicts.
Many assets in the affluent and HNW segments are typically tied up in non-liquid instruments like property, businesses, and long-term investments. While these assets hold high value, they may not be easily liquidated when necessary, due to unforeseen risks.
The AIA Signature Legacy offers a strategic solution to guarantee timely and efficient liquidity while preserving asset value across generations.
This is achieved through long-term life protection coupled with a high Sum Insured, along with various additional benefits to enhance the family’s overall quality of life.
For families in the affluent segment, AIA Signature Legacy provides protection funds in the event of an unexpected loss of income to the breadwinner.
With long-term life protection and benefits of up to 120% of the Sum Insured, this product helps families maintain their quality of life, support their children’s education plans, and meet their long-term financial needs even in difficult circumstances.
AIA President Director Harsya Prasetyo said, “The launch of AIA Signature Legacy is part of AIA’s long-term commitment to helping Indonesians prepare for their family’s financial futures sustainably. We recognize that legacy planning goes beyond asset value; it also involves peace of mind and harmony across generations. Through this solution, AIA aims to be a trusted partner in sustaining families’ quality of life today and in the future.”
AIA Chief Marketing Officer Kathryn Parapak said, “Affluent and high-net-worth customers are increasingly discerning in their choice of financial solutions, seeking options that are not only relevant today but also adaptable to their families’ future needs. Currently available through agency distribution channels, AIA Signature Legacy offers a more holistic approach, combining life protection with structured wealth distribution planning, enabling customers to manage their inheritance judiciously and maintain family harmony.”