With CSR projects from promoting insurance literacy to enhancing health and well-being of the underprivileged living in remote areas to initiating reforestation projects to leave a better world behind for the coming generations, Mr Punsak Pasukulpun from Thailand was the winner of Agent/Agency CSR Initiative of the Year at the 2nd Asia Trusted Life Agents & Advisers Awards 2017.
Mr Pasukulpun is a Senior District Director with 26 years of service for AIA Thailand. He lists “Care for People” as his top core value and reminds us that community outreach is not just a corporate responsibility but a personal commitment.
Give for Life
In 2006, when he was a President of the Life Insurance Counsellor Association (LICA), a club for the company’s agents nationwide to share life insurance knowledge, sales techniques and successful stories, he initiated “Give for Life”, a CSR project aiming to enhance health and well-being of underprivileged people living in remote areas. He arranged fundraising activities and got the LICA Committee to donate to the project. He has also donated the profits of his biennial seminar to this CSR project and regularly invites his seminar attendees to contribute.
The Give for Life project is his commitment to do good for society and to narrow the gap in social inequality. For over a decade, it provides much needed help in improving the health and well-being for the underprivileged. At least once a year, Mr Pasukulpun leads a volunteer team consisting of people from diversified careers, including nurses and doctors, to offer free medical care and health check-ups to the underprivileged people, especially those who live in remote rural areas, far away from clinics or hospitals.
From the beginning of the Give for Life project, Mr Pasukulpun travelled throughout Thailand and found that the forests were shrinking dramatically. He initiated reforestation projects with Department of Forestry officers with a mission to repopulate the forest with at least 10 rai or 500 trees per year and at least 100 rai or 5,000 trees within 10 years. The first mission of 500 trees was completed in Huai Khun Kaew Reservoir, Uthai Thani province in February 2017.
Doctor of Insurance
Additionally, he constantly works to raise the awareness of insurance and improve life Insurance literacy. Together with his colleagues in 2008, they kicked off “Mor Prakan” (Doctor of Insurance), a radio programme sharing life insurance knowledge. It is through his prominent involvement in this that he too, has been called the Doctor of Insurance.
Mr Pasukulpun has also devoted time to writing and is the author of several books on financial planning. He also launched a website, “Mor Prakan Online”, to promote insurance literacy and awareness.
He continues to share his insights and experiences as a guest speaker across the country, educating and grooming agents to develop themselves professionally and to give back to the society at the same time.
Find out more about the other Awards winners from seven markets across the region – China, India, Malaysia, Vietnam, Hong Kong, Thailand and Singapore.
The 2nd Asia Trusted Life Agents & Advisers Awards was organised by Asia Insurance Review with LIMRA as co-organiser, AIA as strategic partner, and Sun Life Financial as sponsor.