Prudential Singapore (Prudential) has set a new benchmark in the financial services industry, with 13 of its agency leaders receiving the 2025 Million Dollar Round Table (MDRT) Culture of Excellence (COE) Awards, out of a global pool of 33 winners. With more than a third of the award recipients, Prudential topped the table with the highest number of MDRT COE winners this year.
Mr Rom Lee, Chief Agency Officer, Prudential Singapore, said: "We are pleased to celebrate our largest ever cohort of MDRT Culture of Excellence Awards winners. This speaks to Prudential Singapore's strong MDRT culture of sharing, where agency leaders engage in a collaborative exchange of their professional journeys and knowledge with others from across our wider agency force. We believe that through such sharing, we can together drive overall company growth and improved customer experiences.
"I would also like to commend the dedication and hard work of our 13 MDRT COE agency leaders who set the bar high. They lead by example whether it's by training their teams, giving back to our wider agency force through sharing of knowledge or contributing to our wider society through community engagement. With their strong leadership, our financial representatives will continue to provide the highest level of service and support to our customers."
Recognised as a global premier association, MDRT members exemplify international standards of excellence in the life insurance and financial services industry. The MDRT COE Awards celebrate the global standard of financial services leadership and honour agency leaders who produce the best results across six criteria or areas of agency management: production, retention, recruitment, persistency, whole person, and MDRT/MDRT Academy membership.
Prudential offers its financial representatives a strong in-house MDRT support programme that nurtures qualifiers through mentorship programmes, study groups, and participation in regional and industry-led MDRT events.