Indonesia: Prudential launches life protection innovation with certainty of benefits

| 15 Jul 2025

Prudential Indonesia has launched PRUSmart Plan, its latest protection innovation which provides certainty of benefits with a minimum monthly premium of IDR2 million in the form of annual cash benefits of up to 25% of the annual premium along with its increase, and the end of accountability benefits at the end of accountability date in the 20th policy year to 920% of the annual premium in accordance with the chosen premium payment period.

Customers also get convenience by not needing to do a medical examination for the process of submitting the PRUSmart Plan policy.

PRUSmart Plan is expected to support customers in obtaining protection while maintaining long-term financial stability, achieving various financial goals for them and their families in the future, especially in uncertain times like now because of the definite cash benefits and can be utilised as needed.

With the PRUSmart Plan, the public no longer needs to worry about planning finances because of the certainty of the benefits of cash value that will be obtained from this product to create peace of mind.

Ms Karin Zulkarnaen, Chief Customer & Marketing Officer of Prudential Indonesia, said that currently, especially in the middle and upper middle class, people are increasingly careful and tend to choose safer and lower-risk life and financial protection products, in response to uncertain economic conditions.

She said, "With a very easy submission process without a medical examination, the PRUSmart Plan is here as a solution to help Indonesian families feel safer and calm to achieve their financial goals in the midst of uncertainties like today.”

“In line with the commitment of CusTOMer is Our Compass, our latest innovation is our real proof to always listen to and understand our customers, as well as provide truly relevant services and products to answer their current needs for the future," she added, reported Voi.