Malaysia: Hong Leong Assurance introduces new product for the wealthy

| 25 Nov 2025

Hong Leong Assurance (HLA) has launched HLA Legacy Wealth, a new insurance product aimed at Malaysians seeking structured legacy and wealth-transfer solutions.

The launch comes as Malaysia’s high-net-worth population is projected to grow by 35% by 2028, according to Knight Frank’s Wealth Report. 

The product includes several long-term features such as Loyalty Bonuses of up to 25% of the basic sum assured, a “Lapse-Free Zone” that keeps the policy active beyond age 95 even during unfavourable market conditions, and Death Benefit Settlement Options that allow beneficiaries to receive payouts as a lump sum or through scheduled payments for up to 20 years, or until they reach age 25.

HLA Legacy Wealth also provides access to a range of investment funds, including the new HLA Strategic Global Equity Fund.

The fund is managed by Hong Leong Asset Management in partnership with Amundi Singapore, part of Amundi, which manages more than $2.7 trillion in assets as of June, reported Insurance Asia.