Generali has unveiled the Agency Builder Club, a new initiative designed to recognise and incentivise managers who actively recruit and develop new agents.
The initiative aims to increase the number of Million Dollar Round Table (MDRT) qualifiers in Asia.
The announcement was made during the 2025 Asia MDRT Convention in Da Nang, Vietnam, where Generali acknowledged the accomplishments of its top-performing agents from across the region.
The MDRT is a global association for professionals in life insurance and financial services, with membership regarded as a mark of achievement in the industry.
The Agency Builder Club expands on Generali’s ROAR Club, which was established in 2023 to encourage and reward managers who help their teams achieve MDRT status.
Ms Isabelle Conner, Chief Marketing and Customer Officer at Generali Group, emphasised the importance of the Asian market for the company’s growth plans.
“Asia is an important growth engine for Generali, and our agency force is at the forefront of our ambition to be the lifetime partner for our customers. The growth of our MDRT community represents this promise in action, with agents who are upholding Generali’s high standards of professionalism and driving excellence in the region,” she said.
Mr Rob Leonardi, Asia regional officer at Generali, commented that MDRT qualifiers exemplify the commitment and professionalism of the agency force in Asia.
“Our MDRT qualifying agents across our markets in Asia reflect the dedication and professionalism of our agency force as well as the dynamism of this important region, and we are proud of their achievements. Through new initiatives such as the Agency Builder Club, which builds on the success of the ROAR Club, we remain committed to empowering our agents with the tools, recognition, and support they need to succeed,” he said, reported Insurance Business.