Great Eastern has launched two app-based digital platforms - GETGREAT and UPGREAT - to encourage and reward healthy living.
Both platforms will be available to all members of the public, with Great Eastern customers enjoying additional tiered-up benefits and rewards.
GETGREAT features GERI, an AI-powered wellness coach, which offers personalised coaching 24/7 to nudge users towards their personal wellness goals.
It also consists of wellness challenges with different levels of difficulty which users can participate in to earn more points.
Users can also invite family and friends to form social groups to motivate one another on their wellness journeys. The platform also provides informative articles on health and wellness.
UPGREAT provides a single mobile platform where customers can enjoy their loyalty benefits and rewards. It allows the user to transfer reward and benefits seamlessly to family and friends. UPGREAT has over 135 participating outlets including Samsung, Krispy Kreme and Robinsons.
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Mr Ryan Cheong, managing director, strategy and transformation, Great Eastern, said ,“With the launch of GETGREAT and UPGREAT, we are adding new dimensions in building relationships with our customers beyond just insurance to exciting everyday interactions and experiences. Designed with the user first in mind, the platforms can be downloaded easily from Apple App Stores and Google Play for free and available to everyone.”
The new platforms add to the insurer’s ‘Live Great’ programme, which was launched in 2012. Great Eastern intends to launch GETGREAT and UPGREAT in its other markets, notably Malaysia, in future.
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