How can trusted financial advisers connect with customers on an empathetic level in this market situation today?
This training series is produced in collaboration with Jensen Siaw International to support AAN members in these challenging times of COVID-19.
Leads Gen Architect Jason Tan from JSI shares a carefully planned 3-day campaign to help agents and advisers demonstrate value and commitment to customers in the current situation to enhance the trust-based relationship.
Check out Day 1 here.
Check out Day 3 here.
Jason’s Day-2 advice:
In the previous video, you’ve been advised to send out a physical letter explaining to your customers their Coronavirus protection details.
Do send them some surgical masks if you have some spare ones. Or some ingredients that your customers could DIY their own hand sanitiser.
Once you have mailed this package out, it is time for you to drop your customer a text message informing them that you have sent them a mail containing details on their Coronavirus coverage Remember, do not reveal the small gift gesture just yet.
FAQs and interesting insights
On top of this update, do share with your customers some insights, frequently asked questions that many of your customers are still seeking answers for, or unsure of.
For instance:
- Why the Scoot passengers were not infected even when they were travelling on the same plane with one infected with Coronavirus?
- Can you actually recycle the mask after you have used them?
- Can the Coronavirus survive in a courier package I have bought from Taobao?
- Or some drinks that they can drink of food they can consume to boost their immune system naturally?
Just take note, whatever that you send, do not send all the information at one go. Your customers may be overwhelmed and may find it annoying.
Stay tuned
Your package is about to reach your customers. So once your mailed package has reached the hands of your valuable customers, watch the next video where Jason will share with you the right way to follow up that can be the game-changer for you.
Found the video useful? Want more? Let us know what you think here.
Check out Day 1 here.
Check out Day 3 here.
Here’s more:
News: Novel Coronavirus: Insurance coverage and measures by insurance industry
Watch: Compilation of top 10 training videos to boost your business
Listen: Become more productive
Get social with us: Facebook / LinkedIn / Soundcloud / YouTube / Instagram