MDRT is broadening its support and reach to help financial advisers who want to reach MDRT's top-level qualification requirements with the launch of a new association - the MDRT Academy.
Without the right resources and training, succeeding in the financial services profession is extremely challenging. According to LIMRA, more than 80% of new professionals leave the industry after just four years. MDRT — a global, premier association founded in 1927 for financial services professionals — created the MDRT Academy to help change that.
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Launched on 1 Nov 2020, the MDRT Academy is a fully digital association that provides its members with the resources they need to learn best practices, sharpen and develop skills, increase their production and achieve success.
Digital by design
All of its available resources and community are accessed through a mobile application and website. The concept was field-tested by financial advisers and corporate participants over a three-year pilot phase. Throughout that time, beta members engaged with the resources, provided feedback and helped shape new offerings.
Brandon Heckert, former MDRT Academy member and current MDRT member, said: “As a young financial adviser aspiring to get to the next level, the MDRT Academy app was the perfect tool. It allowed me to keep track of my goals and obtain the resources I needed to conduct my practice in a tech-focused world.”
Access to the best
MDRT understands that to help financial advisers grow, the MDRT Academy’s offerings need to show them what it takes to succeed.
The Academy Assessment welcomes members and helps them better understand and identify their strength and growth areas. Weekly Growth Plans then deliver personalised resources based on the results.
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MDRT Academy content, which includes articles, videos, podcast episodes and Performance Guides, is all MDRT-original or MDRT-approved.
The content topics are broken up across four areas of focus that MDRT Academy has identified as being key to success: marketing your practice, advising your clients, managing your business and developing yourself.
Academy members also gain access to MDRT members and other industry leaders and can connect with them in the app’s community and during monthly Webcasts.
Prioritised for performance
The MDRT Academy also offers goal-setting and performance-tracking features. Members can choose from more than 100 personal and professional goals, see what’s trending among their peers and industry leaders, and create custom goals specific to their life and practice.
Those who are at higher levels of production can gain even more insights to fuel growth through an opportunity to attend an MDRT meeting.
MDRT President Ian Green said: “There’s no doubt in my mind that I’d have improved my business faster and become better at customer service sooner. If you want a fast track to MDRT qualification, there’s no finer resource.”
Membership opens
The MDRT Academy is available to advisers who do not yet qualify for MDRT, and reside in the United States, Australia, Canada, Hong Kong, India, Jamaica, Malaysia, the Philippines, Singapore, the United Kingdom and New Zealand.
Annual membership dues are USD 275. Membership in the MDRT Academy is eligible to those who do not qualify for membership in the Million Dollar Round Table. One cannot be a member of both organisations.
Today, all Academy resources are in English, with language- and market-specific offerings in development. Advisers can learn more about the MDRT Academy and apply for membership beginning at www.mdrtacademy.org.
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