Singapore: Sun Life launches life insurance solution for wealth transfer

| 01 Jul 2024

Sun Life Singapore has launched SunBrilliance Whole Life, a life insurance solution tailored for wealth and legacy planning.

Targeted at affluent, High Net Worth (HNW) and Ultra High Net Worth (UHNW) individuals in Asia, this enhanced whole life insurance solution aims to provide more options and further supports legacy planning. 

The SunBrilliance Whole Life insurance solution provides a robust suite of benefits designed to provide lifetime coverage and facilitate wealth transfer, ensuring that clients leave a lasting legacy for future generations. Its main benefits include:

  • Stronger legacy through three death benefit options and cash value growth;
  • Extension of coverage with added flexibility through the extension of the expiry age (Sun MultiX Lifetime on Death Benefit NextGen option); and  
  • Death benefit payout options in a single lump sum or in instalments for up to 10 years (Legacy Plus).

Mr Christopher Albrecht, CEO, Sun Life Singapore said, “SunBrilliance Whole Life is a testament to our dedication towards product innovation and leadership in the HNW insurance market in Asia. As the pioneer and market leader of HNW insurance in Asia, we remain committed as the trusted insurance partner to help individuals achieve their wealth goals.”

“This unique insurance solution is a result of listening to our partners to understand the needs of our target audience, integrating feedback and co-creating yet another superior solution for our clients,” said Mr Michael Wei, Chief Partnership & Marketing Officer, Sun Life Singapore.

This launch follows the successful introduction of the SunBrilliance Indexed Universal Life insurance solution in July last year and reinforces Sun Life Singapore’s commitment to serving the sophisticated wealth planning needs of HNW and UHNW individuals.