Muang Thai Life Assurance is overhauling its Muang Thai Smile Club, positioning it from a loyalty programme to a platform that connects "health behavior" with "value for money".
It offers instantly selectable privileges without requiring points redemption, along with the innovative Fit Point technology, which transforms healthcare into premium discounts of up to 15%. All services are conveniently available in a single app, MTL Click.
Mr Sara Lamsam, Chief Executive Officer, Muang Thai Life Assurance, said the Muang Thai Smile Club was the pioneer in creating a loyalty programme, the first of its kind in the life insurance business in Thailand. Launched in 2004 under the slogan "A hub for activities that bring happiness and smiles to modern-thinking individuals," it reflects the company's unique commitment to continuously creating happy and memorable experiences for its members.
Under the revamp, the value of insurance premiums can be transformed into happiness points simply by becoming a member of the Muang Thai Smile Club. This elevates the benefits and experiences to a new level, accessible to everyone and going beyond just providing coverage through insurance policies.
Policyholders can now choose their own personalised rewards instantly (Instant Reward) and Exclusive Privileges, exclusive benefits for members based on their status tier. They can choose from categories like health & wellness, dining, entertainment, and travel.
In addition, Product Privileges are designed to align with the chosen life plan and insurance policy, including health insurance and critical illness insurance, life insurance from the ShieldLife group (whole life, universal life, term life, and unit-linked insurance).
Furthermore, members of all status levels (Smile, Prestige, Beyond Prestige, and The Ultimate) earn “Smile Points” to redeem exclusive privileges that enrich their lives throughout the year, covering all lifestyles, including restaurants, entertainment, health, shopping, and travel from over 500 leading partner brands.
A key highlight is the integration of health and value through Fit Points, an innovative feature that links healthy behaviours with value. Customers can accumulate points from health check-ups, walking, or exercise, transforming every health-related activity into discounts on insurance premiums of up to 15%, reported Money & Banking Online.