Singapore: AIA launches mobile app to promote active lifestyles

31 Jan 2017

AIA Singapore has launched the AIA Vitality Weekly Challenge mobile app to promote active and healthy lifestyles among AIA Vitality members. The mobile app allows members to participate in health-related activities and get rewarded when they hit pre-determined activity targets. The mobile app falls under the umbrella of the AIA Vitality programme, a leading full scale wellness programme that works with individuals to make real change to their health.

Members who earn 250 AIA Vitality points in a week from participating in physical activities such as walking, running or gym sessions will be able to redeem Cold Storage, Starbucks or Uber vouchers worth $5 each week. Members can earn the points simply by clocking 7500 steps a day from walking which translates to 50 AIA Vitality points. They can also choose to work out at AIA Vitality fitness partners such as True Fitness, True Yoga and Bikram Original Hot Yoga, and earn 100 AIA Vitality points for every workout.

AIA Singapore is also bringing on board new AIA Vitality medical and retail partners to give members more options for healthy living. This is to cater to AIA Vitality members, who have different preferences, to discover healthy options that best work for them and develop healthy habits that stick. New partners include healthcare provider, Healthway Medical, nutrition consultancy, Health Can Be Fun, and leading sports apparel company, Under Armour.

How to participate

To participate in the new AIA Vitality Weekly Challenge, AIA customers only need to:  

1) Join AIA Vitality

2) Install the app on their Apple or Android devices and begin tracking their physical activity by linking their fitness devices to the app, or simply use the in-built health tracking functions in your mobile devices  

3) Start earning the weekly rewards

A healthy population is critical

Ms Ho Lee Yen, Chief Marketing Officer, AIA Singapore, said, “Singapore’s sustained social and economic development is dependent on its people and a healthy population is critical. This is why AIA Singapore has been investing in the health of Singaporeans and AIA Vitality Weekly Challenge is just one of our numerous efforts to drive health and wellness in Singapore. Through our health and wellness initiatives, we hope to inspire behavioural change and influence healthy habits, and in the long run, create a healthier Singapore.”

The AIA Vitality Weekly Challenge App can be downloaded on:

· Android devices

 · Apple devices