AIA has recently launched its latest 'Rethink Healthy' campaign, which aims to change how people view health and make it a bigger part of their daily lives by offering a new definition of health, encouraging more people to live healthier lives through enjoyable and easily integrated daily activities.
The ‘Rethink Healthy’ initiative from AIA seeks to advance a new, more relevant, and inclusive notion of health for all. It promotes a more sustainable and all-encompassing approach to health and emphasizes routine tasks that, when completed consciously, can enhance health in a more comprehensive and doable way.
The new campaign places a strong emphasis on the idea of “Berbeda-beda tapi sehat juga (different, but healthy too),” which suggests that everyone has a different definition and approach to maintaining a healthy lifestyle.
Everyone may find their own method to reach their health goals with the support of easy-to-integrate simple activities like walking, singing, resting, taking public transit, and spending time in nature.
Ms Kathryn Parapak, chief marketing officer at AIA Indonesia, said, “Everyone has a unique way of taking care of their health. Through ‘Rethink Healthy’, we want to show that healthy living can be achieved with multi-dimensional activities.
“The important thing is to find activities that suit each person’s lifestyle and preferences. We believe that by providing space for individuals to explore and tailor healthy activities to their needs, they will be more motivated to achieve their health goals.”
“With simple and diverse daily activities, we hope that this campaign will involve more people in Indonesia to jointly realise a healthier, longer, better life. This campaign is also carried out in various AIA Group markets and is expected to contribute to AIA’s One Billion ambition to engage one billion people in healthier lives by 2030,” she said, reported Marketech APAC.