Great Eastern has spotlighted 12 most inspiring customers from Singapore, Malaysia and Indonesia by turning their stories into mini films starring themselves. These shorts premiered on the outdoor screen at One Raffles Place recently.
They are also showcased on outdoor media, in cinemas and on Great Eastern's social media handles till December 2024.
The stories of these 12 inspiring individuals were selected from over 700 entries submitted for Great Eastern's regional campaign, 'The Great You', which encouraged customers to share their personal stories that showcase the many facets of human Greatness.
The 12 customers stood out for their achievements, originality and relevance to the 'The Great You' theme as well as their positive impact on self and their communities. From sustainability advocates to entrepreneurs, each customer story exemplifies human ambition and resilience.
To honour these 12 customers, Great Eastern invited them – both Grand and Merit Prize winners – to the public launch of these feature shorts in Singapore and presented them with memorabilia as appreciation during a luncheon.
Group Chief Executive Officer, Greg Hingston, Great Eastern, who presided over the luncheon, said: "Our customers have dreams to pursue and goals to achieve. By protecting them against life’s uncertainties and empowering their financial freedom, they can live out their aspirations with courage and confidence.
“Today, we are celebrating 12 most inspiring customers who are living examples of our ‘Reach for Great’ brand promise. We are very proud to be part of their journey towards Greatness and we want to tell their uplifting stories, so that more people are motivated to be the greatest version of themselves."