Called Health Up, the new digital insurance plan combines term life and accidental death coverage with a suite of annual health and wellness benefits.
The plan targets individuals between 18 and 55 years old and is part of Chubb Life’s strategy to align personal protection with lifestyle-oriented services.
Health Up is priced at HK$800 per year – approximately HK$2.19 per day – and includes access to wellness products and services from several health providers, including Comvita, Doctor’s Choice, EC Healthcare, and Eu Yan Sang. Enrollees can choose one wellness service annually, which may include medical and hearing tests, dental cleaning, or supplements such as probiotics and immunity boosters.
The offering is fully digital, with applications available through Chubb Life Hong Kong’s online platform. No medical exams or financial disclosures are required.
A partnership with the MoneyBack App enables members to receive discounts and collect loyalty points when using a promo code to purchase the product through Chubb’s dedicated Health Up webpage.
Ms Belinda Au, President of Chubb Life Hong Kong and head of North Asia, said the initiative reflects a broader focus on holistic health.
“We recognise the importance of a comprehensive and holistic approach to personal protection, health, and well-being in today’s environment. With Health Up’s simplicity and seamless online application process, we believe Health Up will encourage our customers to adopt lifestyles that prioritise their personal well-being and enhance their overall health and wellness,” she said.
To support customer acquisition, Chubb is offering a 30% discount on Health Up through selected partner networks, including JP Partners Medical and Vita Green. The offer is valid from 30 April through 30 June.
The product is built on Chubb Studio, the firm’s digital platform designed to streamline insurance integration across partner ecosystems.