Equitas Small Finance Bank (Equitas SFB) has entered into a new bancassurance partnership with local insurer Edelweiss Life Insurance.
The collaboration will enable Equitas SFB’s customers to access Edelweiss Life’s range of life insurance solutions.
Edelweiss Life Insurance chief distribution officer Anup Seth said, “This partnership strengthens our presence in the southern markets, enabling us to reach more customers with solutions tailored to their dreams and aspirations.
“We are proud to collaborate with a like-minded institution that shares our deep commitment to customer centricity and advisory excellence – values that are at the heart of everything we do.”
The partnership aligns with Equitas SFB’s multi-product strategy focusing on providing integrated financial solutions.
Through this agreement, Equitas SFB and Edelweiss Life Insurance aim to build a strong ecosystem for their customers.
Equitas SFB senior president and country head Murali Vaidyanathan said, “At Equitas, we are committed in building strong partnerships that complements the value we offer to our customers.
“Expanding our range of saving products, we are collaborating with third-party providers to offer insurance coverage to our customers through open market framework.”
“Together with Edelweiss Life Insurance, we will provide services that encompass diverse plans ranging from protection, savings, endowment and ULIP [unit linked insurance plans]. We hope this tie-up will offer our customers access to a wide range of financial services that support the financial well-being,” he said, reported Life Insurance International.