Prudential Singapore (Prudential) has achieved the strongest showing globally in the 2026 Million Dollar Round Table (MDRT) Culture of Excellence (COE) Awards, with 29 agency leaders recognised out of 68 winners worldwide. This was up from 13 winners in 2025, reflecting the strong progress made by Prudential's agency force. Accounting for more than two in five award recipients this year, Prudential had the highest number of MDRT COE Award winners globally.
Nearly two-thirds of individuals believe that agentic artificial intelligence (AI) will play a supportive role in the insurance industry, with humans still in the background, whilst 18.4% think it will replace human agents and the remaining 17.3% believe that AI will play a minimal role and human interaction is essential.
Prudential Singapore (Prudential) has set a new benchmark in the financial services industry, with 13 of its agency leaders receiving the 2025 Million Dollar Round Table (MDRT) Culture of Excellence (COE) Awards, out of a global pool of 33 winners. With more than a third of the award recipients, Prudential topped the table with the highest number of MDRT COE winners this year.
Prudential has announced a three-year premier sponsorship with MDRT (Million Dollar Round Table), a global association of the world's leading life insurance and financial services professionals, with the aim of helping Prudential agents accelerate their professional development, in turn supercharging agency growth and driving greater customer success. Ranked No. 2 in MDRT's 2024 Top 10 Multinational Company Ranking, Prudential has one of the largest agency forces globally.
AXA Global Healthcare, the international medical insurance division of French multinational insurance firm AXA Group, has unveiled a digital platform merging insurance services with healthcare delivery.
In addition to the obvious financial benefits like helping clients set important goals and stay on track financially, financial advisers can transform their lives for the better, says Mr Mike Salierno, founder and financial planner at Eterna Generational Planners.
While life insurance agents should know their products and be transparent about the terms of a policy, empathy is key when it comes to connecting with a prospective client.
Prudential has expanded its alliance with Google Cloud to develop artificial intelligence (AI)-powered products and solutions.
Financial advisers should leverage social media to connect with millennials and Gen Z, as new research indicates they are twice as likely to get financial advice online than from a professional, says financial counselor Myles Ma.
Standing out in the marketplace can be difficult. But you can differentiate your advisory practice from other competitors by carving out a niche that serves specific client needs or objectives. Smart Asset gives a breakdown of common niches that advisers specialise in.
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