Bupa has introduced an integrated cancer care support system: "Cancer Care" that supports patients who suspect or are given a positive cancer diagnosis to navigate the challenging world of cancer care with more clarity and support.
With "Cancer Care", patients get a streamlined path to diagnosis, treatment and follow-up services, and a consistent source of vital support at every step of their cancer care journey.
Coordinating diverse elements of treatment, the major features of "Cancer Care" include: a dedicated nurse hotline where patients can ask questions and get help arranging the next step in their cancer care journey; tailored treatment plans developed by a professional team of oncologists, specialists and the patient; fast-tracked appointment booking; allied health and post-treatment support; proactive check-ins; and more. Cancer Care is available to all Bupa customers, including individual and corporate group plan members.
Bupa Hong Kong managing director Fiona Harris said: "Patients who receive a positive cancer diagnosis may be uncertain and deeply concerned about their next step. Unfortunately, many patients don't know where to turn. They don't have a one-stop source of information and support. Moreover, cancer is a deeply complex disease and often requires a dynamic, ever-evolving, multi-team treatment approach. Each stage may bring new doctors and new information to become acquainted with. 'Cancer Care' supports patients at every step in the cancer care journey, to relieve patient anxieties, elucidate information and avoid delays in potentially life-saving treatment."
Harris added, "Bupa's purpose is to help people live longer healthier happier lives and make a better world. This purpose can only be achieved by putting customers at the heart of everything we do. 'Cancer Care' centralises the patient experience by prioritising support and transparency so that customers can be less overwhelmed when navigating the challenging world of cancer diagnosis and treatments. With 'Cancer Care' we are addressing patients' physical, mental and emotional needs, to support whole-person wellness for our customers."