Selflessness in times of need - Assets Prestige Alliance

| 05 Feb 2021

Looking back at 2020, it is safe to say it was incredibly challenging for many. Yet, through these difficult times, people have also been resilient and selfless, persevering through the ups and downs while supporting one another.

People from all walks of life came together to perform little acts of kindness and went out of their way to lend a hand. At Assets Prestige Alliance (“APA”), a group of agency units of Prudential Assurance Company Singapore, it was no exception.

The agency has always believed in giving back. Even before the pandemic, APA organises Corporate Social Responsibility events at least twice a year.

Jaden Wang, Co-Founder of Assets Prestige Alliance, has always envisioned the agency to be one that assimilates itself to the community, contributing to its growth and well-being whenever possible.

He said: “As co-founder of APA, one of the core principles that I strongly uphold and advocate is the spirit of giving – whether it is playing our part to help the community or providing added value to our clients.”

An act of kindness for the less fortunate

Given the extremely challenging circumstances brought by the Circuit Breaker measures, it was heartening that all of APA’s financial consultants stepped forward to play their part in helping the less fortunate. It serves as a strong testament to the co-operation and altruistic values amongst the APA family.

The APA team volunteered and participated actively in a CSR program organised by Prudential to pack and distribute care packages to families. The packing process took longer than usual, as APA staff and financial consultants adhered to safety protocols and measures while putting together the goodie bags.

Apart from being able to give back to the community, participating in this #DoGood initiative serves as a reminder that every one of us can always have a positive impact on someone else’s life. It does not have to be a big-scale effort, sometimes a simple gesture of kindness is sufficient to make a person’s day.

“We are very grateful for this opportunity to join this kindness movement and send love to the needy and less fortunate, which in turn makes our profession as financial consultants more meaningful and memorable.” – Jaden Wang, Co- Founder of APA, on behalf of the APA Team in volume 4 of their Mobile Magazine.


Caring for clients

Besides continuing with CSR activities during Circuit Breaker, APA also continued to show care for its clients amidst adversity with its client appreciation events.

Prior to the COVID-19 outbreak in Singapore and pre-Circuit Breaker, its financial consultants used to organise many physical client appreciation events such as baking classes, arts and crafts workshops, and movie sessions, to thank clients for their trust and support. These programs also served as a way for the financial consultants to interact with their clients and strengthen their mutual relationship.

Although social distancing and safety regulations meant that these physical events could not be held, APA turned to conducting programs and events virtually as part of its efforts to care for clients and provide added value to them.

The team ran online workshops and seminars to continue showing their care for their clients and as a way to thank them for their trust and support. 

The online seminars ran on various topics such as health and wellness, financial literacy, and legacy planning, conducted by experts and professionals in their respective fields.

Speakers invited include Angjolie Mei, a Certified Funeral Director and Estate Planner, to share the importance of writing wills, and Dr Grace Tan, a Gastrointestinal and Colorectal Cancer Specialist to speak on how to improve and maintain gut health.

For clients who love hands-on activities, the virtual workshops imparted knowledge and skillsets to make working from home more manageable such as Chinese calligraphy, flower arrangement, and terrarium building.  These activities enabled their clients to pick up a new skill that they can use to unwind when they feel stressed.

“I want to commend my financial consultants and corporate staff for their selflessness during this period. Despite the challenging circumstances brought by the Circuit Breaker regulations, the team still worked tirelessly to protect lives and ensure that our clients and fellow Singaporeans are prepared to tide through this difficult period. Their hard work and dedication is a testament of what I aspire APA to be – not just another typical insurance agency but one that strives to always provide the best we can for each and every one of our clients,” said Jaden.


Looking to join the APA Team?

If you like what you just read and saw, and would like to be part of the APA family, visit the Assets Prestige Alliance page, check them out on Facebook or reach out directly to Co-Founder, Jaden Wang .  

Read more on Jaden Wang's team:

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A Fulfilling and Successful Career Built on Your Own Terms - Natalie Goh

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An entrepreneurial path with the right mentors- Jillian Hoe

Focus and whatever obstacles will be out of focus - Zhou Ai Hua

Have an end goal that is so strong, it will be all worth it - Priscilla Tay

Thriving with the right mentor and organisational culture - Ryo Shu, banker-turned-financial consultant

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