Manulife Hong Kong and JUST FEEL, a Hong Kong-based NGO dedicated to emotional education, has announced a multi-year strategic charity partnership.
As the first insurer in Hong Kong to support an emotional education programme in schools across the city, Manulife's partnership with JUST FEEL will enable close collaboration with partner schools to foster a "Compassionate School Culture" among students, teachers, and parents.
This collaboration aims to enhance awareness of students' emotional well-being within schools and the broader community, and is expected to reach over 100 primary schools and 150,000 students, teachers, and parents cumulatively.
This partnership aligns with Manulife's Impact Agenda, demonstrating the company's key commitment to empowering sustained health and well-being within the community.
Ms Celia Ling, Chief Marketing Officer of Manulife Hong Kong and Macau, said, "Our partnership with JUST FEEL leverages their expertise in emotional education to jointly cultivate a compassionate school culture. This partnership resonates with our Impact Agenda, particularly our commitment to empowering sustained health and well-being. Through JUST FEEL's extensive campus network, we aim to engage students, teachers and parents, comprehensively promoting emotional education and supporting the holistic development of students' well-being."
Mr Raymond Yang, Co-founder and Executive Director of JUST FEEL, said, "We are grateful to Manulife for their generous support of JUST FEEL to systematically promote Compassionate Communication and Social-Emotional Learning in local schools in Hong Kong. Manulife values the physical and mental well-being of its customers, aligning perfectly with the vision of JUST FEEL. We look forward to future collaborations with Manulife to transform the communication culture in schools and families, thereby enhancing students' emotional well-being,".
Manulife and JUST FEEL will collaborate on five major initiatives starting in 2025, covering:
- Manulife supports the "Compassionate School Programme" and pioneers the launch of the "Re:FEEL School Starter Kit";
- JUST FEEL Teacher Community;
- JUST FEEL Feelings and Needs Cards (Bear Hug Edition);
- First Emotional Course for Financial Advisors in Hong Kong; and
- First "My Flag Day" encouraging students and the public to express their feelings.