S Korea: AIA invites influencers, agents to Premier League

| 27 Jun 2024

AIA Korea has announced that the Seoul-based life insurer would come up with a new series of video clips about its marketing campaign of inviting influencers and agents to the Premier League.

The series, dubbed the ‘Fan-Creator Experience,’ was about AIA Korea’s events of offering celebrities, YouTube influencers, and agents to watch English Premier League games in London.

The campaign started midway through last year, bringing many celebrities like an idol group member and a famous singer, to the matches of the Tottenham Hotspur. 

AIA Korea’s agents with outstanding performances were also able to have similar experiences through the ‘AIA Only Tottenham Hotspur VIP London Tour’ programme. 

Beginning this year, AIA Korea started a new programme of picking up four YouTube creators who were desperate to watch Tottenham Hotspur games in London. 

The initiative has won the hearts and minds of so many people to become a buzzword among people. 

Four were picked and sent to London along with two AIA agents to watch the football game and their experiences will be shared through video clips beginning on 25 June. 

“AIA seeks an initiative to engage people to live healthier, longer, and better lives. Although life insurance has little to do with soccer, the two areas have some values in common,” AIA Korea Chief Marketing Officer Hwang Ji-ye said.

“AIA Korea will cooperate with Tottenham Hotspur to show the better, healthier, and longer life of people,” she said, reported Korea News Plus.