Hong Kong's FTLife Insurance Company has rebranded itself to Chow Tai Fook Life Insurance Company (CTF Life) to leverage the resources of its parent company Chow Tai Fook Group and provide quality lifestyle experiences and create value beyond insurance.
The launch of the new brand marks a new milestone in the company’s development. With a near 40-year legacy, CTF Life is among the most well-established life insurance companies in Hong Kong. CTF Life CEO Man Kit Ip said that with its new brand identity and unique positioning, the company will further strengthen its collaboration with the diverse conglomerate of the Group, leveraging its robust financial strength and strategic investments across the globe.
“With the brand promise of creating value beyond insurance, we are dedicated to supporting customers and their loved ones in navigating life's journey with personalised planning solutions, lifelong protection and diverse lifestyle experiences,” he said.
New brand name: unchanged commitment
The company also launched the “CTF Life * CIRCLE” membership programme, that is designed to fully embody the brand promise. This membership will give access to the Chow Tai Fook group's membership alliance programme that provides customers and their families with exceptional lifestyle experiences.
With three tiers of membership – diamond, gold and basic – members can enjoy exclusive offers and privileges within the group's diverse conglomerate, covering hotel accommodation, dining, education, health services and more. Members also enjoy access to benefits across the group’s membership alliance, which will initially include memberships of New World CLUB and KLUB 11 and is set to further expand to encompass CTF Club (Chow Tai Fook jewellery's membership programme) and NWC Club (New World China’s membership programme), thereby extending its reach to benefit an even broader membership base in Hong Kong and mainland China.