FWD Group Holdings (FWD) has announced the expansion of its award-winning financial literacy programme, JA SparktheDream, in Vietnam.
Developed in partnership with Junior Achievement (JA), the JA SparktheDream programme integrates financial, social and life skills education for students to help boost financial literacy. This extension aims to ensure that significant adults in students' lives, such as parents and teachers, are also equipped with the financial literacy concepts and skills to support students in their development.
The expanded JA SparktheDream programme was commemorated today during a business community luncheon in Ho Chi Minh City. The event formed part of a delegation to Vietnam, led by The Chief Executive, Hong Kong Special Administrative Region of the People's Republic of China, The Hon Mr John KC Lee, GBM, SBS, PDSM, PMSM and organised by the Hong Kong Trade Development Council. FWD Group Chairman of the Board of Directors, Professor Frederick Ma, GBS, JP, joined the business delegation and signed the memorandum of understanding on behalf of the Group.
Mr Binayak Dutta, Managing Director, FWD Group, said, "Through JA SparktheDream and its specially designed cartoon characters – Master Earn, Smart Spender and Super Save – we've made financial education relatable and fun for students. The next logical step is to extend financial education to the key role models in students' lives, like parents and teachers, which will widen and deepen the community benefit more broadly."
Mr Maziar Sabet, President and CEO of JA Asia Pacific, said, "Through the JA SparktheDream programme, we aim to build a generation of financially empowered children, capable of making informed decisions that benefit not only themselves but also the broader society. Junior Achievement Asia Pacific is honoured to work with a community-centred partner such as FWD in realising our vision to create a world in which young people have the skillset and mindset to build thriving communities."