Malaysia: Prudential launches flexible, comprehensive, customisable insurance

| 14 Jan 2025

Prudential Assurance Malaysia Berhad (PAMB) has introduced the PRUWith You Plus plan, a flexible and customisable insurance option with an increasing sum assured that offers comprehensive coverage.

In a recent statement, PAMB said that the plan is designed to meet customers· evolving needs for enhanced protection. 

"The new PRUWith You Plus is a flexible and customisable plan with an increasing sum assured, providing comprehensive coverage to ensure customers can protect themselves and extend that protection to their loved ones at no additional cost," the statement said. 

One of the key features of the plan is its ability to address parents' concerns about their children's protection. Under PRUWith You Plus, all children, from birth to age seven, are automatically entitled to extra coverage under their parent's plan, at no extra cost and without the need for underwriting. This includes life and critical illness protection at 30% of the basic sum assured. 

Meanwhile, its Chief Marketing and Partnerships Distribution Officer Eric Wong said PRUWith You Plus is designed to grow with the ever-changing needs of customers· lives, ensuring that they and their loved ones are protected, no matter what life brings. 

"Life is inherently uncertain, which is why it's essential to be prepared for whatever comes our way," Mr Wong said. 

According to the statement, customers can enjoy increasing protection with a sum assured that rises annually by 1% until it reaches a maximum of 50% of the coverage, at no extra cost. 

In addition, PRUWith You Plus rewards customers for achieving significant life milestones with a MYR500 cash reward upon completing any of the following five accomplishments: travelling to 10 countries, doubling their salary, owning a home, getting married, or welcoming a child. 

The plan also offers flexible riders, including medical, critical illness, accident, and payor protection, allowing customers to tailor their coverage to meet their changing needs. This provides added protection and financial security during critical times, reported Bernama.